Tips for creating an advertisement on Facebook

creating an advertisement on Facebook

What an advertiser needs before starting a funded advertisement on Facebook.

We often hear about sponsored ads on Facebook or on any other advertising channel such as Instagram, Snapchat, Twitter, YouTube, etc.

Therefore, in this article, I decided to give you important advice when making a funded advertisement on Facebook in 2021 to ensure the lowest costs and the highest results ...

First, we must know the meaning of a sponsored advertisement on Facebook: -

The funded advertisement on the Facebook ads platform is very briefly a financing process - paying a certain amount of money on a specific publication, which may be textual content with pictures or with a video attached to it with specific links in order to convert the target audience to do a specific thing, which is the main goal of the ad itself.

When you make a decision to create a funded advertisement on the Facebook platform, there are a set of things that you must focus on in order to obtain a successful advertisement and high results

The problem is that the funded ads on Facebook, I call it, are easy.

I mean, it is something that any person can do, but no person can succeed in it ..

Thus, you need certain skills and knowledge of certain details that will help you to succeed in your funded ads.

There is a set of things before making a sponsored advertisement that you must be sure of, and there is another group during preparation for making the advertisement, you must be sure of them to make a really successful advertisement.

What do you need to know before starting to create a funded ads on Facebook : -

 

The first step :-

Create a Facebook page for the project that you intend to make a sponsored advertisement for ... The reason is for sure that without a Facebook page for the product or service, you will not have the ability to create the funded advertisement .. So make sure of the existence of a page and make sure that all the private information on it is present in form Complete so that through it, you can give the Facebook algorithm and the audience an idea of ​​who you are and what you offer in terms of services or products.

The second step :-

After creating the page, you will have a special advertising account, which is from your personal account, meaning that each person originally has a Facebook account also has an internal advertising account from Facebook that he can use in the event he decides to create a specific business or a commercial or service page.

The third step :-

You now need a bank card with a balance in order to link it with your advertising account in order to be able to make the funded advertisement .. It is considered an essential step that will give Facebook a guarantee that you want to make funded ads and therefore you are an honest person in the way you work.

The fourth step :-

One of the most important factors that help in the success of funded ads on Facebook is the content published on the page .. Therefore, if you have created a new page, you must at least publish 5 posts with textual content, pictures and videos about your products or services, because they will definitely help you in your funded advertisement .. The mission of these posts is to help the Facebook algorithm to understand the content of your page, in other words, the purpose of the page and who is the audience interested in what is presented above ... Imagine that you invite a group of friends to your house when there is nothing in it - empty - no one will want to stay for sure.
 
I will not talk too long, because these steps are now considered 80% sufficient to move to the practical stage, which is the stage of creating the funded advertisement.

The stage of creating the advertisement .. What should we do at this stage: -

The first step :-

Determine the purpose of the advertisement .. What is the purpose of the funded advertisement that you want to do

In the funded Facebook ads platform, there are 11 goals, and you can choose any one of them to be the main target of the funded advertisement ..

As each one of them contains a wide range of different options that help you define your goal clearly.

You can choose the target by visiting the Ads Management Center located in your profile, which is the first step in creating an advertisement.

important note :-

When choosing a goal, there are 3 levels of goals [Awareness, Consideration, and Conversion]. Each level in them also means a different goal. Each level in them contains a set of goals that you can choose one of them when the funded advertising campaign starts.

For example, you decide to create a sponsored advertisement for a post that aims to obtain communication from the audience, such as comments, likes, or reposts.

Here you will choose what is called an advertising campaign type engagements on a post from the page or a publication that you intend to do from the ad creation section..We will talk about it later.

The second plan: -

Searching and preparing the ideal audience in order to offer your service or product that you intend to do as a sponsored advertisement .. This method is considered one of the most difficult stages through which you may succeed or fail in your sponsored advertisement ..

The reason is that choosing uninterested or inappropriate audiences leads to losing the budget without achieving the goal .. Imagine that you want to sell cold ice cream in Antarctica, for example..I don't think it's a successful idea at all.

We deny the idea regarding funded Facebook ads .. The audience is the most important element because it is the one who will interact with your ad and it is the one who will buy your product. Therefore, you must learn professionally how to make ideal audiences and advanced targeting methods .. through the best course to teach funded Facebook ads on the site Udemi is here.

The third step :-

Determining the advertising budget that you intend to spend on the funded advertisement .. Here you should focus a lot when determining the payment process and also when determining the size of the audience .. So I advise you to review this article that will help you a lot in determining the budget and the size of the audience from here.

The fourth step :-

Content is one of the most important elements of the success of advertising campaigns on the Facebook platform.

The content is a very big topic that needs months to talk about, but very briefly, I advise you to watch the free educational course on Facebook ads, which is on my YouTube channel

From this course, you will learn a lot about the topics that I talked about above and also about the topic of textual content.

Fifth step: -

Visual or audiovisual content [photos and videos] Scientific name is creative content ..

You must take great care of creating creative content so that it is appropriate to the nature of the masses that have been created

It should also be highly relevant to the textual content and the purpose of the advertisement as well ..

The relationship between them must be at least 100% in order to ensure the success of your funded advertisement, and to obtain distinguished results and low prices.

After launching your funded advertising campaign and completing the steps that you talked about ..

 

There is a final stage that you must take good care of as well.

The stage during the announcement ...

Here I will shorten a lot of talk to you so that I will give you the possibility to get the funded Facebook ads scheme for downloading it for free only for site visitors ..

The funded Facebook ads scheme is a set of files that contain the correct methods of following up and managing the funded ads on the Facebook platform.

[I would like to have a FREE funded Facebook ads planner]